Persistence with David Schottenstien

The first component of success is for business owners to truly believe that what they are offering is solving a problem or addressing a need. The second component is to help potential customers understand how the product or service will provide them with a solution to their problem.

In my experience, the most important thing every business owner needs to ask themselves is: Is the product or service I am offering vital? Does my product or service solve a problem or fill a need? Ensuring that what you’re providing is something that people need or want is one of the fundamental keys to success.

I started my custom clothing company, Astor & Black, because there were no decent, American-based custom clothing operations charging reasonable prices. The reputable ones in existence at that time charged an average of $1,500 for a custom-made suit. The alternative was to pay $600-$700 for a suit after being measured in a hotel room by a tailor visiting from Hong Kong. The suit would then be shipped to the customer in a cardboard box, with no alterations or quality guarantees offered; in many cases, they’d just be stuck with an ill-fitted suit.

The solution was simple: create an American-based custom clothing company with quality materials and tailoring, friendly and reliable service and prices that people could afford to pay.

That model solved a problem, and the public responded to it.

The second company I launched, Swiss Stays, also solved a problem. Although the need it addresses isn’t as pressing, we still sold close to a million dollars worth of collar stays in the first year. People were tired of hunting around in drawers every morning, trying to find the right collar stay, and they responded by purchasing a product that solves their problem and eased their daily frustration.
Our latest venture, Viewabill, epitomizes the concept of problem solving. It was inspired by my personal experiences dealing with law firms. Because attorneys bill their clients by the hour and only send invoices at the end of the month, clients have no way of knowing what to expect when they receive their bill. As a result, there are constant battles between attorneys and clients at the end of the month when the bill finally arrives. Together with two partners, including Alan Dershowitz, we created Viewabill, a system that creates real-time transparency between attorneys and clients, so both parties know what’s happening and there are no surprises.

The first component of success is for business owners to truly believe that what they are offering is solving a problem or addressing a need. The second component is to help potential customers understand how the product or service will provide them with a solution to their problem.

Business owners should not have to convince themselves that their product or service is needed and valuable. If it is something that will truly provide people with a benefit or solution, then it’s important to not become disillusioned or discouraged by rejection. Anyone trying to get a business off the ground will be confronted many times with “no” and “sorry, we’re not interested.” But rejection should have no impact on the person’s attitude, enthusiasm or psyche.

Avi Werde

Head Quarters , 231 Rogers Ave, Brooklyn, NY, 11225, United States

Avi started his business life at a very young age, which has allowed him to explore many industries. After finishing his studies as a music student he went on to other areas in the hospitality industry expanding his knowledge and experience to the point that he felt unsatisfied by the restraints and slow progressions of working for another leading him to create his company ECS (Event Connection Source). This brought Avi national and international attention as the world was to experience their first large scale Jewish wedding expo, opening doors that he has been yearning to open. He has since been involved with projects such as Concerts, Galas, Art Shows, Art installations, Fashion shows, managing event spaces, birthdays, product launches, corporate events, Festival management, parties, event marketing, PR, the works.