Creating a marketing plan

A well placed and established marketing plan will help your business, big or small, to unite in a common effort and promote teamwork. It clarifies the key marketing elements of a business and maps out direction, objectives and activities for the business and its employees.

1.      Create A Picture Of Your Ideal Consumer

The first step is to identify your target market while keeping in mind that it is important to be precise. Think about your target market in specifics like what they have purchased before, if you enjoy doing business with them, and even reaching new customers outside your customer base.

2.      What Do You Want To Accomplish?

Think about what actions you want your customers to take after they are made aware of your campaign or promotional activity. Some actions you may want them to take include, if you want them to register for an event, take advantage of a special offer, upgrade an existing account, invest in training, or request a quote. These actions will drive your messaging and delivery techniques.

3.      How Will You Reach Your Targets?

After you know who you want to reach and what actions they should take, you need to now identify the best ways to reach them through specific messages by considering:

  • Are they active on social media?
  • Are they subscribed to your email marketing?
  • What associations do they belong to?
  • ·What print or online media do they read?

4.       Work Out Your Budget

Always figure out the amount you are able to spend and set a marketing budget. Keep in mind, you can always change your budget amount as you go, so be flexible.

5.      Prepare Your Tactics

There are actions you need to take in order to reach your target market and accomplish your goals. These actions include, direct mail, email marketing, print/radio/online advertising, blogs, social media, case studies, events, etc. Always track your results as you go along. You may even want to adjust your tactics as you go along so you may want to be flexible here as well.

Avi Werde

Avi started his business life at a very young age, which has allowed him to explore many industries. After finishing his studies as a music student he went on to other areas in the hospitality industry expanding his knowledge and experience to the point that he felt unsatisfied by the restraints and slow progressions of working for another leading him to create his company Werde Productions.

This new venture brought Avi national and international attention as the world was to experience their first large scale Jewish wedding expo, opening doors that he has been yearning to open. He has since been involved with projects such as Concerts, Galas, Art Shows, Art installations, Fashion shows, managing event spaces, birthdays, product launches, corporate events, Festival management, parties, event marketing, PR, the works.