Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels.
Email Marketing – Among small businesses email marketing is a top online strategy to grow your business. Building an email list will allow you to reach out to customers who already know about your business.
Blog – There are a few benefits to creating a blog or renewing your efforts with your existing blog. It helps your business get found by search engines, because of the great content you provide. It also allows you to engage more efficiently with customers and have conversations that you wouldn’t otherwise have on any other website. A blog gives you the opportunity to express to the world all about what you do, how you come about doing it, and about how your business is distinguishable.
Control other blogs – If you are unable to create your own blog or you think you wouldn’t be able to run one on your own then you have an option to post on other people’s blogs. It is free of charge and allows you to spread a good word about your business
Pay-per-click advertising – This is a way to advertise while it pays for itself. You only pay for people who see your ad and click on your site. However, you need to keep in mind that some knowledge is required to use this type of advertising otherwise; you may end up wasting money.
Social Media – Websites including Facebook, Twitter, and LinkedIn, can be used as a way to grow and spread your messages. Consumers and businesspeople often share information, product recommendations, and content that they like on these social websites. It is a great way to allow consumers to be aware of your business as well as specific information that you would like to share to your customers.