If you want your Pitch deck to get noticed and potentially garner you an in-person meeting, there are some things it absolutely must get right.
Q: I’m preparing to pitch my new app to Venture Capital firms; what are some things I should pay attention to in my presentation?
A: Getting attention and funding from VC firms is all about the first impression. VC people see dozens of pitches a week and your’s needs to really stand out for it to get noticed. The first contact a VC will have with your company and product is through a Pitch deck, which is a power-point presentation that they receive via email. If you want your Pitch deck to get noticed and potentially garner you an in-person meeting, there are some things it absolutely must get right.
It all starts with design. Your Pitch deck has to be visually attractive and formatted properly. All the information it contains gets lost if the person reading it has a negative reaction to your company because of bad design.
Then comes the story. You have to clearly and succinctly lay out to the reader what problem your product is going to solve and why there is a market for it. This is by far the most important part of your pitch; if you can’t convince a VC that a need and a market exists for your product, it’s game over.
Finally, there is the background info and detail. You must include a preliminary marketing strategy and a breakdown of your costs vs. revenue to date. This information is here to assure potential investors that you are a capable business person who has a good handle on what is going on inside the company. Short bios of all the founders, shareholders, and key employees of the company should also be included.
Sending in a Pitch deck is only the first step in this process but it might just be the most important one. Give it the care and attention it deserves and with Hashem’s help, you’ll be well on your way to making your business a success.
Michoel Ogince is a venture capitalist and startup entrepreneur with extensive experience in media technology.Michoel uses his expertise to advise on business planning, revenue models, attracting VC funding, and marketing strategy. Michoel is a Mentor at CHYE to schedule a meeting with him log on to CHYE.info