Business Plan Template

NOTE: Please note that this is one of many templates available. They are generally the same, the most important fact is that they contain useful information that you may not have thought about.

Executive Summary 

Summary of all the key points of your business plan – Do this section last. This section shouldn’t be more than 2 pages. 

Business Description 

Provide an overview about your business idea/concept/ service/ etc. 

Value Proposition 

What makes your business idea/concept/ service/ etc novel (i.e. makes it better than anything else). This should not be price, as you will have difficulties defending this. 

Industry Analysis 

What does the industry look like? Are there trends? What do your customers buy, eat, look like, education, income etc. The more detail you have the better your chances of success. 


Who are your competitors? What market share do they have? Are there any other companies, parties, etc that could be competitors. 

Even if there are no “direct” competitors, there will ALWAYS be some that are close. 

Marketing Strategies 

How will you get your product into the marketplace? Think of non-conventional (viral marketing) methods that are cheaper than traditional (TV, radio, print) and have a higher impact. 

Barriers to Entry 

What will stop you from entering the desired market place? Regulations, monopoly, syndication? Also how will you setup your own barriers to entry for other potential entrants into the marketplace? 

Distribution Channel 

How will you get your product / service to the intended market? 

Team Summary 

Often this can be the most important part of your business plan as investors want to see who else believes in the idea and the experience of your team in the various areas (technical, business, commercialisation, etc.) 

Financial Analysis 

Insert all the financial aspects about your product in here. Cash flow, income statements, balance sheet, as well as start-up income required. This is arguably the most important part of your business plan, spend plenty of time on this and be able to justify any assumptions

Critical Success Factors 

What needs to be achieved that will enhance chances of success? Also insert the possibility of these things happening 

Exit Strategies 

How will you (or any investors) exit out of this project (if you want to) and make excellent return or to move onto your next “big idea”? 

Future Developments 

What are the future plans for your product / service (if any)? 


Include any additional information here that may not fit into the sections above (quotes, recommendations, statistics, etc) 

Avi Werde

Avi started his business life at a very young age, which has allowed him to explore many industries. After finishing his studies as a music student he went on to other areas in the hospitality industry expanding his knowledge and experience to the point that he felt unsatisfied by the restraints and slow progressions of working for another leading him to create his company Werde Productions.

This new venture brought Avi national and international attention as the world was to experience their first large scale Jewish wedding expo, opening doors that he has been yearning to open. He has since been involved with projects such as Concerts, Galas, Art Shows, Art installations, Fashion shows, managing event spaces, birthdays, product launches, corporate events, Festival management, parties, event marketing, PR, the works.