Joe Apfelbaum is the CEO of Ajax Union, a comprehensive online marketing company specializing in SEO and PPC optimization. Within only a few years of its inception, Ajax Union has grown from its two founders to over 70 employees, and was recently ranked 178th fastest growing company in America by Inc. magazine.
How will you succeed in a business? Do you have a business now? How well do you know what your business needs from you and what you have to give to your business? What do your customers want or need from your business?
Your success will be determined by whether your idea solves a problem or substantially improves an existing product.
The first component of success is for business owners to truly believe that what they are offering is solving a problem or addressing a need. The second component is to help potential customers understand how the product or service will provide them with a solution to their problem.
Question: My business is registered as an LLC. Do I still need to take out insurance to protect me against business losses? For example, property damage due to fire etc.