Course Syllabus:

Session 1: Business Model Innovation

Business Model AnalysisYou’ll learn how to describe, analyze, and evolve a business model

Understanding CustomersEveryone claims they understand their customers, but the truth is that 99% don’t. We’ll set you apart with insights into behavioral segmentation, customer personas or how to develop an effective customer journey map. 

Session 2: The Lean Startup

Lean Startup MethodEric Ries’ Lean Startup methodology has been a revolution in marketing and business strategy. Key concepts like Minimum Viable Products are now basics that every business expert must understand.

Session 3: Strategy & Business Fundamentals

Industry Analysis
Companies aren’t isolated entities. They depend on external factors related to their markets and competitive landscape – see how to dominate any sector.

Competitive Strategies
Understanding what competitive advantages are and the main ways to compete (cost leadership, differentiation, and niche) will help you to better grasp the competitive dynamics of every industry and make decisions. 

Marketing Basics
Branding & Positioning are two of the most commonly cited terms in marketing, but also the most misunderstood and elusive. We’ll break them down and take a look at how you can master them. As for pricing, it’s a true art – and has an enormous impact on any business’ results. So it’s important that you get to know the strategies and key concepts related to pricing.

Corporate Growth Strategies
Dive into the key strategies (and associated risks!) that can be used to help a firm grow.

Session 4: The Power of Being a (Real) Marketer

Power Selling
The ability to create more powerful ads, webs, emails, or sales pitches than the rest is one of the most valuable skills you can acquire.  

 Digital Marketing
These days, there’s no such thing as digital marketing, marketing is digital. Learn how to grow your business through an online 360o strategy: understand digital channels, set goals, develop your own sales funnel from prospecting to customer loyalty, use the main tools, and learn all the details of attraction & conversion. 

Session 5: Entrepreneurship

Real Life(-changing) Reflections
We’ve gathered the best advice from those who’ve been there on how to choose your idea, get prepared for success, take the first steps, build a team, and more.  Sruly Richler 

Fundraising & Investment
Dig deep into the investment ecosystem. What types of investors are there? What do they bring to the table? How should you reach them? When?

Session 6: Leadership

Leading Yourself – The Inner MBA
What about soft skills? It’s not only about knowledge or professional capacities. Developing your soft skills is a crucial part of your professional training. 

Session 7: Management Skills & Tools

Agile & Project Management
In our fast-paced world where uncertainty is ever increasing, Agile methodologies like Scrum, are revolutionizing project management and replacing traditional management practices that don’t allow teams to adapt to changing circumstances and market needs. 

Managing People & Teams
Almost every professional will have to deal with people management at some point. We’ll make sure you have the tools and knowledge to tackle this challenge.

Session 8: Finance & Accounting

Accounting Fundamentals
Learn how companies record and organize their financial transactions. Understand the language and principles of accounting.

Financial Statements Analysis
Get prepared to interpret and analyze the financial statements necessary to understand a company’s performance, the main profitability factors, and risk ratios.

Valuation (Investments and Companies)  
Understand how to analyze an investment project. Learn the basics like compounding, discounting, and NPV, to the most common valuation methods such as trading comparables, DCF, etc.

Session 9: Disruptive Tech in Business

BONUS: Chances are, your industry is already being disrupted by a new technology. From AI (Artificial Intelligence) to Big Data and Blockchain, amongst others, these technologies are driving how business gets done in the years to come. It is crucial to understand what these trends are and how they are disrupting the way we do business today.